Greg Tirico - Tirico.net

Internet Marketing – Search Engine Marketing, Email Marketing, Social Media 
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Twitter Postings - Design Advice

As usual, Jakob Nielsen nails it:

It's a common mistake to think that only full-fledged graphical user interfaces count as interaction design and deserve usability attention. As our earlier research has shown, URLs and email both contribute strongly to the Internet user experience and thus require close attention to usability to enhance the profitability of a company's Internet efforts.

In fact, the shorter it is, the more important it is to design text for usability.

Here is the full article on how to design a Twitter posting for maximum effect - http://bit.ly/4AMitd

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